Privacy Policy

Last Updated: January 2026

This Privacy Policy governs how carewatch-southmidlands.co.uk (the "Website") collects, uses, and protects your personal information. We are committed to transparency and compliance with UK data protection legislation, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Please note: This Website is an affiliate platform for Betway betting services. We are not the operator of the gambling services themselves.

Information We Collect

We collect the following types of information:

• Personal Data: Name, email address, phone number (if voluntarily provided)
• Technical Data: IP address, device type, browser type, and operating system
• Cookies: Tracking cookies, analytics cookies, and affiliate marketing cookies
• Usage Data: Pages visited, time spent on site, click-through data, and referral sources
• Location Data: Approximate location derived from IP address to verify UK eligibility

We do not deliberately collect data from individuals under 18 years of age. If you are under 18, please do not use this Website.

How We Use Information

We use collected information for the following purposes:

• Website analytics and performance monitoring
• Affiliate tracking and commission calculation
• Site improvement and user experience optimization
• Fraud prevention and security purposes
• Compliance with legal and regulatory obligations
• Marketing and promotional communications (with your consent)

Our legal basis for processing data includes: your consent, contractual necessity for affiliate relationships, and our legitimate interests in operating an effective website.

Cookie Policy

We use the following types of cookies:

• Essential Cookies: Required for website functionality and security
• Analytics Cookies: Track user behaviour to understand site usage and improve performance
• Affiliate Tracking Cookies: Monitor referrals to Betway and other partners for commission purposes
• Marketing Cookies: Used for retargeting and advertising campaigns

Cookie Opt-Out: You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being set. Please note that disabling essential cookies may affect Website functionality. Third-party cookies can be managed through your browser or by visiting opt-out pages such as the Your Online Choices tool.

Third-Party Links

This Website contains links to Betway and other affiliate partners' websites. We are not responsible for the privacy practices of these third-party websites. Each operator maintains its own privacy policy, and we recommend reviewing their terms before providing personal information or engaging in gambling activities.

Third-party partners may also place their own cookies on your device. Their use of your data is governed by their respective privacy policies, not this policy.

Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of the personal data we hold about you
• Right to Rectification: Request correction of inaccurate data
• Right to Erasure: Request deletion of your data ("right to be forgotten"), subject to legal exceptions
• Right to Restrict Processing: Limit how we use your data
• Right to Data Portability: Receive your data in a portable format
• Right to Object: Object to processing for marketing or profiling purposes
• Rights Related to Automated Decision-Making: Request human review of automated decisions

To exercise these rights, contact us using the details in the Contact Us section below.

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk.

Data Retention

We retain personal data for as long as necessary to fulfil the purposes outlined in this policy. Specifically:

• Affiliate tracking data: Retained for up to 24 months for commission and audit purposes
• Analytics data: Retained for up to 12 months
• Email/contact data: Retained until you unsubscribe or request deletion
• Cookie data: Retained according to cookie duration settings (typically 6-24 months)

Some data may be retained longer if required by law or for fraud prevention purposes.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

• Email: privacy@carewatch-southmidlands.co.uk
• Website: carewatch-southmidlands.co.uk

We will respond to all requests within 30 days in accordance with UK GDPR requirements.

This Privacy Policy is effective from January 2026 and may be updated periodically. We will notify users of material changes via email or prominent notice on the Website.